In a move that could herald the demise of travel agents, airlines plans to solicit info to create a personalized ticket that folds in traditionally a la carte items like bag-check and meals.
According to The Flight Deal, a blog that tracks fares, "consumers do not need travel agents for the traditional tonnage business of booking simple itineraries as airline websites and online travel agencies have filled that need."
Yet with the advent of personalized tickets, travelers might not see a need for agents at all. They can choose to get what they need from the airlines directly, or may have no other choice but to do so if airlines refuse to make the new fares transparent.
If agents don't know what they're up against, there's no way they can offer competitive fares. "Their business will suffer greatly," predicts Flight Deal, "unless they can move up the value chain.
They need to be true value adds like the Virtuoso agent network, which provides booking for high-end, customized experiences where the agent's knowledge trumps the technology."
However, consumers shouldn't write off bricks-and-mortar agents just yet. As U.S. News' Daniel Bortz points out, travel agents come equipped with a deep Rolodex of sales associates, first-hand experience, and knowledge of an area or service that's often tougher to dig up online for a niche destination as per a report in BusinessInsider.
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