The internet commerce industry in India has seen a manifold increase in the last couple of years with the total market size increasing from INR 19, 688 crores by the end of 2009 to an estimated INR 31, 598 crores in 2010. The net commerce market size is expected to grow by 47% and touch INR 46,520 crores by end of 2011. This was highlighted by a report on the E-commerce released by the Internet and mobile Association of India (IAMAI).
The online travel industry which presently is the largest contributor to the e-commerce market which constitutes about 77% of the total market share has grown to an estimated INR 25, 258 crores by end of December 2010. The online travel market is estimated to grow by 50% to touch INR 37, 890 crores by December 2011.
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