The Thailand Convention & Exhibition Bureau (TCEB), in collaboration with Singapore Business Federation (SBF), organised a business symposium entitled “Opportunities in 5 Key Business Sectors in Thailand”. The function aims to enhance awareness of business opportunities in Thailand and open the door to the ASEAN market through the country’s key industrial sectors. 

This symposium is part of TCEB’s support of the Thailand’s exhibition industry under its ‘Better the Best’ campaign, which is being implemented for the second consecutive year.  Aiming to emphasise the readiness of Thailand for ASEAN integration in 2015, the efficiency and capacity of the nation will be shown through the exhibition of “champion shows” , which will be in turn boost the economy of Thailand as a whole.  The campaign also aims to further support the image of “Bangkok as the Exhibition City of ASEAN”.

Speaking at the symposium, Mr. Akapol Sorasuchart, President of the Thailand Convention and Exhibition Bureau, said, “Last year, the Better the Best campaign successfully brought in more than US$2,281 million in economic value into Thailand through business negotiations concluded by participants of the events.  This year, TCEB is continuing with the campaign and is providing maximum support to the five core industries that are part of the national agenda: livestock and agriculture, gift and decorative items, renewable energy, machine tools and metal working, and packaging technology, which have a value as high as US$146.8 million.” 

“Singapore is considered a key market for Thailand’s MICE industry. Thailand has welcomed a significant number of Singaporean MICE visitors over the past five years. Singaporean visitors represent around 10% of the total MICE visitors from Asia every year, and the number is expected to grow by a substantial 31% in 2011,” added Mr. Akapol.

Ms. Supawan Teerarat, Director of Exhibitions at TCEB, told the symposium delegates that: “We are present here today to offer business opportunities through 5 champion international trade fairs of Thailand - Bangkok International Gift Fair & Bangkok International Houseware (BIG + BIH), METALEX, Propak Asia, Renewable Energy Asia, and VIV Asia - to business visitors in Singapore.  The exhibitions are set to meet international standards regulated by the Global Association of the Exhibition Industry (UFI). Some of the events were certified as UFI Approved Events, which endorses and enhances the international competitiveness of Thailand’s exhibitions industry in the global market. In turn, the image of Bangkok as the destination of international trade fairs for ASEAN is being emphasized.”

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