The Tourism Authority of Thailand (TAT) has launched ‘Amazing Thailand’ mobile application to run on iPhone, Blackberry and Android, as well as popular devices such as iPad and iPod Touch. This underscores TAT’s success in promoting tourism through online marketing, and raises the organisation’s profile in the digital world, while revealing its digital marketing strategy for 2011. 

Suraphon Svetasreni, Governor, TAT said, “We introduced the ‘Amazing Thailand’ mobile application because of our success in promoting tourism online to reach the digital world through digital marketing and social media marketing.” 

As per the release, presently, ‘Amazing Thailand’ has more than 120,000 fans on its Facebook fan page, and TAT is currently ranked one of the top three tourism promotion organisations in the world. TAT is also extending its digital reach through Twitter @ThailandFanClub for foreign tourists and @Go2Thailand for Thai travellers.

Suraphon remarked that TAT introduced the ‘Amazing Thailand’ mobile application to develop new channels to promote Thailand’s tourism to more than 300 million potential target users worldwide. 

This marketing tool makes the most of the information on the TAT website, expands Thailand’s tourist databases, increases the number of fans and followers in social media, and will support new marketing campaigns in the future.

The three key functions of ‘Amazing Thailand’ mobile application are: 

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