During a road show to Singapore, the Thailand Convention and Exhibition Bureau (TCEB) unveiled a new campaign to strengthen the image of Thailand to MICE travellers and organisations in Singapore and around the region.
The ‘Believe in Thailand’ campaign will reiterate that Thailand is still a dynamic and
motivational business destination by highlighting the unique strengths and attractions that have
made Thailand a globally preferred MICE destination: the world-renowned hospitality and the
service capability of the Thai people, Thailand’s world-class MICE infrastructure, and the
significant financial commitments of the Thai government in support of the industry.
“With the launch of this new campaign in Singapore, we want to inform potential business
travellers to Thailand and reassure all MICE players, organisations and businesses. Bangkok
and Thailand are back to normal.
There has never been a better time to hold a business event in Thailand,” explained Mr. Akapol Sorasuchart, the President of the Thailand Convention and Exhibition Bureau. “The objective of this road show and this global campaign is to reignite the interest and confidence in Thailand amongst Singapore’s business and professional communities.
Thailand is a country that has developed a thriving business travel industry through the superior service, the professionalism and the friendliness of the Thai people. This has not changed and we are positive that Thailand will continue to be an attractive destination
for MICE events.”
TCEB will embark on a series of events around the region, beginning here in Singapore, at
which TCEB executives will meet and talk to key MICE trade organisations and individuals to
reassure them that Thailand remains ready to welcome all business events.
In addition, TCEB is planning a series of familiarisation trips. Key trade associations, travel
agents, exhibition organisers, corporate clients and media across the globe will be invited to
Thailand to experience the world class venues and facilities Thailand has to offer first-hand.
TCEB has also commissioned a special regional branding campaign which will feature a series
of advertisements to be promoted via regional media networks between now and the end of
December 2010.
The Thailand Convention and Exhibition Bureau (TCEB) has continued its effort to stimulate Thailand‟s MICE industry by offering additional values to international visitors attending exhibitions and trade shows under the ‘Extra Night, Extra Smile’ campaign.
TCEB is a government agency under the Prime Minister‟s Office, established with a core objective to promote MICE industry where the exhibition industry plays a key part.
TCEB is fully committed to work in collaboration with both private and government sectors to further generate interest and regain greater confidence in Thailand as a preferred exhibition destination among exhibition organisers, exhibitors as well as visitors around the world.
Mrs Supawan Teerarat, TCEB Director of Exhibitions said: “Part of our role is to assure international visitors that Bangkok has returned to a state of normalcy and the exhibition industry has regained its vibrancy. We are committed to facilitating the best ways possible to maximise the visitors‟ stay while expanding their business networks in Thailand. TCEB is offering special incentives to exhibition participants with the Extra Night, Extra Smile campaign. Visitors can enjoy numerous privileges including one night complimentary accommodation when they decide to stay in Thailand for two nights or longer at the participating hotels.”