Temple towns attracts global hotel chains

Religious tourism in India has been growing at a CAGR of 10% year-on-year

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Several hotels including Golden Tulip Hospitality, Hyatt, Marriott, Carlson Hospitality, Starwood and Best Western, among others, are lining up properties at leading temple towns as per a report in ET.

Small temple towns such as Shirdi, Amritsar, Haridwar, Tirupati, Ajmer , Katra-Vaishnodevi, Madurai and Mathura, are quickly turning into goldmines for the hospitality trade. 

The Tirumala Tirupati Devasthanams receives 50,000-70,000 pilgrims each day, while there is accommodation for only 22,000 people across dharamsalas, private guest houses and big hotel chains. 

"The current accommodation works well during weekdays but they are not sufficient to meet the peak period requirement during the weekends. Tirupati has 5,000 hotel rooms and requires additional 2,000 rooms to meet the peak demand," said a Devasthanams functionary. 

According to tourism and hospitality player, Bird group, religious tourism in India has been growing at a CAGR of 10% year-on-year. It will continue to grow more in the near future. Going forward, approximately 60% of some 200 million domestic tourists in India are expected to travel to the country's religious destinations like Shirdi, Vaishnodevi and Tirupati, among others. 

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