The country’s biggest travel show, TTF&OTM, was inaugurated yesterday at the Ashok Hotel, by Shri Sultan Ahmed, Hon’ble Minister of State for Tourism, Government of India, in the presence of senior diplomats and a large number of dignitaries and officials from the travel and hospitality industry from all over India and abroad.
India is a coveted outbound market, currently with 12 million Indians travelling overseas annually, and a growth rate of 12-13% per year projected till 2015. This is reflected in the fact that 27 countries are represented at TTF&OTM New Delhi. The importance of domestic tourism, the backbone of the Indian tourism industry, is underscored by the participation from 17 Indian states.
Travel and Tourism is a key driver of economic growth globally. According to World Travel & Tourism Council (WTTC) Country Report for India, this industry contributes 8.6% to GDP, which is expected to increase to 9% by 2020. The Travel and Tourism sector currently employs 4.9 crore people, or 1 in every 10 jobs, and this is projected to increase to 5.8 crores or 1 in every 9.6 jobs by 2020.
The importance of the sector and the strong and steady growth trends have resulted in a healthy 20% increase in the number of participants at TTF&OTM New Delhi as compared to last year, i.e. 300 vis-à-vis 250.
Canada & China have a big presence as Partner Countries, while the Feature Countries are Macau and Philippines. The other overseas participants are from Argentina, Belgium, Brazil, Chile, Czech Republic, Dubai, Ecuador, Egypt, Hungary, India, Japan, Malaysia, Maldives, Mexico, Peru, Russia, Seychelles, Singapore, Syria, Taiwan, Tanzania, Thailand and Uzbekistan.
From India, Partner States like Uttarakhand, Jammu and Kashmir, Himachal Pradesh, Gujarat and Kerala are participating with large private delegations. Karnataka, West Bengal and Punjab are the Feature States this time, while Delhi is the Host State. The other states represented include Andhra Pradesh, Goa, Haryana, Madhya Pradesh, Maharashtra, Rajasthan, Tamil Nadu and Uttar Pradesh.
TTF&OTM is an ideal forum for tourism organizations to aggressively launch their travel trade and consumer marketing campaigns in the New Year for a good summer season ahead.
The Partner Organisations of TTF&OTM 2011 New Delhi are: Official Tour Operator – SOTC, Official Trade Publication – TravTalk, and Online Partner – Traveltechie.com.
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