The Tourism Authority of Thailand (TAT) has released its Action Plan for 2014 at a conference at the Queen Sirikit National Convention Centre (QSNCC) in Bangkok. Setting itself a record of targeting 28.01 million tourist arrivals internationally TAT is looking at generating and estimated  foreign exchange revenue of 1.326 trillion Baht, up 13% over 2013. 

For the domestic market, TAT set a target of 136.8 million trips, generating estimated of 700 billion Baht for tourism income, up by 9% over 2013. This means that for the first time in the history of Thai tourism, the TAT is target total earnings of two trillion Baht from both domestic and foreign visitors. 

TAT Governor Suraphon Svetasreni said, “Finalizing the 2014 marketing plan has been a particularly challenging exercise in view of all the phenomenal and monumental changes taking place both worldwide, regionally, and locally within Thailand, in customer demographics as well as the way the industry does business.” 

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