Union Tourism Minister, Subodh Kant Sahai, has urged the people to join clean India campaign in large numbers. Inaugurating the 3-D show related to the campaign at India Gate in New Delhi today, the Minister said that every section of the society should join this campaign to promote India as a major tourist destination. 

Sahai said students and young people should come out in large numbers to promote the message of clean India. He said that 3-D show being held today should be organized in other parts of the country. A large number of school children also attended the show. 

European passenger car manufacturer Volkswagen has associated with the Ministry of Tourism to kick-started its Clean India campaign. As per the plan, every year 9 January will be marked as 'Clean India Day'.

The car manufacturer had launched "The Think Blue campaign" in India in March last year. Keeping in line with this pledge, Volkswagen has undertaken many initiatives to keep Indian cities clean and green following the introduction of this campaign, the company said.

Volkswagen Group Sales India member of Board and director, Volkswagen Passenger Cars Neeraj Garg said, "Ever since the launch of our Think Blue campaign in India we have been initiating numerous cleaning drives, campaigns to plant more trees and to stop littering our surroundings by creating art pieces from the scrap that people throw."

He added, "Today, we have taken another step in order to encourage more people to pledge towards a cleaner India by supporting the Ministry of Tourism's campaign of 'Clean India'. It is an honour to be able to work together with the Indian Government towards fulfilling our pledge to Think Blue for a beautiful India."