Spiritual tourism in Gujarat is fast encashing on the growing trend. With an inflow of 1 crore and around 10-15 lakh pilgrims to Gujarat every year, 15 lakh devotees visit Ambaji everyday during the Bhadarva Purnima festival. Similarly, Dakor and Dwarka get around 5 lakh pilgrims everyday duringJanmashtami, and Somnath has 1 lakh people visiting them every Monday during the month of Shravan in Gujarat.

If the above figures are anything to go by, consider all India figures: The National Council for Applied Economic Research (NCAER) shows that of the 230 million tourist trips undertaken in India, the largest proportion is made up of religious pilgrimages. And of the estimated 400 million journeys undertaken by Indians every year, close to 100 million journeys are to pilgrimage centres like Tirupati, Shirdi, Golden Temple, Vaishno Devi or even the Char Dham Yatra.