SpiceJet has said it will be the principal sponsor of Indian Premier League (IPL) franchisee SunRisers Hyderabad, owned by Maran-promoted Sun Group, for the second consecutive year. It is also the official airline partner for the team.

“SpiceJet is proud to extend its association with SunRisers Hyderabad as the principal sponsor of the team for the second consecutive year,” said Sanjiv Kapoor, chief operating officer with SpiceJet in the company announcement. This association gives the airlines the right kind of opportunity to promote its brand among the travelling public, most of whom are also cricket lovers, he added.

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