Spain Tourism to cash in on the films success

The deep sea diving, sky diving and the dangerous running with the bulls have been captured beautifully in the film 'Zindagi Na Milegi Dobara'

Travel News
Travel News

Spain is seeking to leverage on the sucess of the Bollywood hit Zindagi Na Milegi Dobara to promote the country associated with bull fights and flamenco dancing as many of the dramatic scenes in the film are tempting Indians to experience it in real life.

The Tourism Office of Spain, which saw around 75,000 visitors from India last year, was quick to spot the opportunity during the making of the film that's raking in big bucks at the box office now as per an IANS report.

Directed by Zoya Akhtar, the film is about three friends - played by Abhay Deol, Hrithik Roshan and Farhan Akhtar, who take off for on an extended, adventurous bachelors' party in Spain. The trio undertakes a picturesque road journey to the cities of Costa Brava, Seville and Pamplona to try out an adventure sport of each person's choice, and they also make time for the Tomatino festival in Bunyol.

The deep sea diving, sky diving and the dangerous running with the bulls have been captured beautifully in the film, tempting the viewers to fly there and experience it in real life. The team of Zindagi Na Milegi Dobara stayed in Spain for about two and a half months to shoot the film and the Tomatina festival was re-created for the shoot in Bunyol, Valencia, Spain.

Producer Ritesh Sidhwani said,"To recreate the Tomatina festival, we had to call for some 16 tonnes of tomatoes from Portugal as the tomatoes in Spain were not ripe." For the scene, 24 tonnes of tomato puree were used and it was shot in the same location where the festival actually takes place on the last Wednesday of August. "We had to shut the town down. The residents of Bunyol were extremely sweet and in turn they celebrated Tomatina twice last year...once for Spain and once for India," said Zoya.

Right now there are no direct flights to Spain. But it hasn't stopped people from thronging the country. Last year approximately 75,000 people travelled to Spain. The most popular places are Barcelona and Madrid.

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