With the support of the Asian Development Bank, the Tourism Working Group (TWG) of the South Asia Subregion comprising five member countries of Bangladesh, Bhutan, India, Nepal and Sri Lanka is holding its 11th meeting in Dhaka on Tuesday 29 November 2011.  

In line with its policy to engage a broader set of stakeholders—especially private-sector stakeholders—the TWG is organizing a one-day back-to-back forum on developing and marketing subregional Buddhist and nature/culture tourism circuits and products on Monday, 28 November 2011 immediately before the 11th meeting of the TWG. 

The Forum will: 

•           discuss the market potential for Buddhist heritage and nature-based tourism circuits and products in the subregion;

•           set forth the TWG’s strategies and action plans for developing and marketing Buddhist heritage and nature and culture based tourism circuits and products;

•           discuss key issues from a tour operation and air connectivity point of view;

•           unveil the TWG’s internet social networking marketing approach including presentation of its innovative interactive marketing website platform; and

•           discuss the establishment of a subregional public-private sector marketing coordination unit to lead subregional marketing activities through the web site.   

Given your role in the development of tourism in your country and interest in subregional tourism cooperation, the TWG with the support of the Asian Development Bank would like to invite you to participate in the forum. A preliminary program for the forum is attached together with a confirmation form that should be emailed or faxed to Ms. Arundhati of INDEBO Phone: +91 11 4716 5500, Fax: +91 11 4716 5550 and email: arundhati@indebo.com if you intend to participate in the event.