South African Tourism is targetting 1 lakh Indian tourists a year by 2014 from 79,000 that visited the country between January and September last year, according to South African Tourism Minister Marthinus van Schalkwyk.
South Africa started an aggressive tourism promotion for the Indian market three years ago, which included training to Indian travel agents and tour operators to sell the country as a destination.
One of the challenges to bridge the gap will be to enhance air connectivity between the two countries. Currently, South African Airways is the only airline offering direct flights from Mumbai to Johannesburg.
Last year, Jet Airways pulled out of the Mumbai-Johannesburg route, which the airline said was “part of its ongoing network evaluation with a focus on profitability.”
South African Airways is looking at increasing flights from other destinations according to Sajid Khan, Country Manager, India, South African Airways.
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