Smartphone Mobile apps drive online flight bookings

Around 20 percent of flight bookings through OTAs are now being done through mobile apps

Travel News
Travel News

As smartphones and computer tablets proliferate in India, online travel agents say that as much as 20% of their flight bookings are now being done through mobile apps, which they expect will double in the next three years.
“From its (mobile app’s) launch approximately three years ago, we’ve come a long way. Today, one of every five bookings on Cleartrip happen on mobile phones, either through Android or iOS apps,” said Samyukth Sridharan, president and chief operating officer of Cleartrip.com to Mint.
India’s airlines sell about 170,000 seats daily on domestic flights, of which nearly 50,000 are sold by online travel agencies, among others says a Mint report.
From 10-13% of all searches on Cleartrip done on mobile phones some 18 months ago, the percentage has risen to a third of the total, Sridharan said, adding that customer retention on mobile phones is 1.5 times that on a desktop or laptop computer.

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