Mr Chang Chee Pey has been appointed the new Executive Director, South Asia, Middle East and Africa of Singapore Tourism Board (STB) with immediate effect. He takes over from Mr Randall Tan, Regional Director, South Asia, Middle East and Africa and will be based in STB’s Mumbai office.

As Executive Director, Chee Pey’s mandate is to oversee STB’s promotion, marketing and developmental efforts in the key regional markets. Apart from these duties he will be responsible for long term planning and industry development in STB Head Quarters and the regions under his portfolio. Chee Pey assumed his appointment as Executive Director, South Asia Middle East and Africa upon his return from study leave at MIT Sloan School of Management.

Prior to the appointment, Chee Pey was Executive Director of Brand Management, Destination Marketing as well as Strategic Marketing in STB. In these positions, Chee Pey was responsible for STB’s global brand and marketing campaigns, and developing a strong and positive brand perception of Singapore as a travel and business event destination. Most notably, Chee Pey was involved in the conceptualization and roll-out of STB’s new tourism brand – YourSingapore.

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