Singapore Airlines and Tourism Queensland will jointly fund a range of campaigns and promotional activities aimed at driving tourism to the Australian state under the four-year agreement, which took effect from 1 July 2011.

Mr Tan Chik Quee, Singapore Airlines’ Senior Vice President Marketing, said that the partnership with Tourism Queensland reflected the Airline’s long-term commitment to the Australian market. “Our association with Queensland has had a long history and our belief in the tourism proposition for Queensland has remained unshaken through thick and thin. With the extension of this partnership with Tourism Queensland, we hope to continue to attract visitors from all over our extensive network to discover the wonderful variety of experiences that Queensland offers,” said Mr Tan.

Queensland’s Minister for Tourism, Manufacturing and Small Business, Ms Jan Jarratt, said Singapore Airlines was an important aviation partner with access to many key international markets and its network would help Queensland achieve its goal of attracting more travellers. “The agreement is a show of support from a wonderful Queensland aviation partner. It reaffirms the importance of strong aviation partnerships which are crucial to the strength of Queensland’s tourism industry, ” said Ms Jarratt.

Singapore Airlines operates 92 flights a week to five Australian cities: Adelaide, Brisbane, Melbourne, Perth and Sydney. It has worked with major Australian tourism organisations over the years to promote the country as a destination of choice for tourists around the world.

Key markets covered under the agreement include China, Germany, Indonesia, India, Japan, Scandinavia and Singapore.