Singapore Airlines (SIA) and Virgin Australia on Tuesday announced a long-term partnership that will boost their global reach despite the exclusion of the lucrative Australia-US sector.
''The alliance will connect Singapore Airlines' extensive international network with Virgin Australia's wide range of Australian and Pacific destinations,'' the two carriers said in a joint statement.
They will share flights, coordinate schedules and undertake joint sales and marketing programs.
The tie-up, announced on the sidelines of a global aviation industry conference in Singapore, will take effect on August 1 if approved by regulators. The deal has one notable exclusion the highly competitive trans-Pacific routes from Australia to the US West Coast that SIA has so far been denied by the Australian government. But the two airlines said they were confident the alliance would boost their revenues significantly.
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