The Business School, University of Jammu (JU) in collaboration with Department of Tourism organized the 2-day international seminar on "Sustainable Practices in Trans-Himalayan Destinations ".

Minister for Tourism and Culture Nawang Rigzin Jora was the chief guest during the inaugural function while Hon'ble Vice-Chancellor, University of Jammu (JU) Prof. Mohan Paul Singh Ishar presided over the function.

In his inaugural address, Mr Jora, appreciated the efforts initiated by The Business School, JU and Tourism Department and said that Government has taken several steps for the exploration of the new destinations and conserving the cultural heritage for growth of tourism sector in the State. He emphasized that in order to promote sustainable tourism few key factors such as benefit to local people, respect for environment and ecology, and conservation of the distinct cultur of the place should be given due consideration. 

Prof. Mohan Paul Singh Ishar in his presidential address hoped that International Seminar would go a long way in promoting the tourism sector in the State. He talked about the devastation of the environment and its harmful impact on the sustainability of tourism. While stressing upon preserving the ecology of the Trans- Himalyan tracks he quoted many examples and encouraged the students to explore the beauty of Himalayas.

Prof. Lorant David, of Karoly Robert College Gyngyos Hungry, in his keynote address, highlighted the importance of ecotourism through his presentation on 'Tourism Ecology: A Key for the Future'. He discussed the relation of natural environment, alternative forms of tourism and sustainable tourism.

Earlier, Prof Ashok Aima in his welcome address focused on the objective of the international seminar being organized under the aegis of UGC SAP (DRS-1). Prof. Aima dwelt on the need for an integrated approach for promotion of tourism in Trans- Himalyan region of the country and neighboring regions as well besides, making the consorted effort for rediscovering silk route. Prof. Aima elucidated upon various issues related to contemporary practices and innovations in tourism industry so as to evolve and formulate strategic policy for the promotion of sustainable tourism.

Prof Neelu Rohmetra, Director, The Business School and ICccR and HRM, University of Jammu, spoke on the Major achievements and initiatives of the Department and stated that the present conference is one such initiative taken by The Business School under UGC- SAP (DRS-1). She also announced the launch of 'Management Connect' – A new management journal in a short span of time.
The guests also released two books edited by Prof Ashok Aima, Dr. Parikshat Singh Manhas and Dr Jaya Bhasin, based on previous UGC (SAP) seminar papers as well as present seminar papers.

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