San Francisco welcomed 16.51 million visitors in 2012

San Francisco Travel Association releases 2012 economic impact figures

Travel News
Travel News

The San Francisco Travel Association reported today that San Francisco welcomed 16.51 million visitors in 2012, an increase of one percent from 2011. These visitors spent $ 8.93 billion in 2012, up 5.5 percent from the previous year.  The data was presented during the eighth annual Northern California Visitor Industry Outlook & Marketing Conference today at the Hilton San Francisco Union Square. 

“Visitor spending reached the highest level ever in 2012,” said Joe D'Alessandro, San Francisco Travel president and CEO. "The total number of visitors is climbing steadily as well.” The tourism industry generated $562 million in taxes for the City of San Francisco, up 6.7 percent from the    previous year.  The number of jobs supported by tourism rose 3.6 percent to 74,009 jobs in 2012,  with an annual payroll of $ 2.18 billion, an increase of 6. 2 percent. 

In 2012, there was an average of 131,128 visitors in San Francisco each day. Visitor spending  equated to $24.46 million daily (including spending related to meetings and conventions ) 

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