The San Francisco Travel Association (SF Travel) is in high gear on a marketing campaign designed to attract record-breaking attendance at International Pow Wow, the major marketplace for transacting inbound U.S. travel business coming to San Francisco May 21-25, 2011.
More than 1,100 international and domestic tour operators (or “buyers”) from 70 countries will “shop” the largest travel industry trade show in North America inside Moscone Center, meeting in 70,000 pre-set meetings with representatives from more than 1,000 U.S. travel organizations (“suppliers”) from every corner of the U.S. More than 400 international and domestic travel journalists will also attend to report on the event and the destination.
Produced by the U.S. Travel Association, International Pow Wow is expected to generate more than $350 million in tourism for San Francisco over the next three years. In the past three years, the event registered an increasing number of travel organisations and journalists visiting from India. Many mid-size and niche travel and tour operators including top travel Indian companies attended the International Pow Wow in 2010.
In a modern version of an engraved invitation, SF Travel is creating a series of videos to key international travel buyers, journalists and domestic travel suppliers to build excitement for International Pow Wow in May 2011.
“These brief videos showcase the city in a way that is as unique as San Francisco itself,” Kiely said. “You see a woman unpacking after her trip to San Francisco. In addition to the usual souvenirs, some very unexpected stuff pops out of her suitcase!”
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