Indian tourism Industry stakeholders reaffirmed their commitment to pursue Safe, Honourable and Sustainable Tourism practices on the occasion of World Tourism Day, September 27, 2010. The stakeholders signed a pledge 'to conduct business in a manner that benefits the culture and ethos' of the country. Industry associations including Hotel Association of India (HAI), Federation of Hotel and Restaurant Associations of India (FHRAI), Eco-tourism Society of India, Experience India Society, Indian Association of Tour Operators (IATO), Association of Domestic Tour Operators of India (ADTOI), Adventure tour operators association of India (ATOAI), etc. pledged their support to the government's initiatives on the occasion.