RedBus, the Bangalore-based company that serves as India’s one-stop shop for bus tickets, has moved into the travel accommodation space with the beta launch of a hotel booking service. According to NextBigWhat, inventory for the new service will come from Goibibo, the in-house hotel booking and management service from ibiboGroup.
That company, which owns a range of ecommerce related services ranging from payments to car classifieds, purchased RedBus last year for an estimated (but still not confirmed) US $130 million.
The move should come as no surprise: asking “Would you like a hotel room with that bus ticket?” ought to be the travel industry’s “Would you like fries with that Big Mac?” But Ashish Kashyap, CEO at ibiboGroup, told NextBigWhat that the the company has an even deeper strategic interest in forming an overlap between the two ventures.
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