City hotels have now gone a step further and have created what one can call 'specialty locations' to attract different genres of customers, thereby adding better bank to each rupee spent on the infrastructure.

Says Dewesh Rawat, director of food and beverage at a star hotel in Koregaon Park area, "We observed that many corporate customers and successful professionals needed space to simply relax and unwind, relishing their favourite drink, listening to music they enjoyed when they were in colleges. An area carved out for these customers was the answer, we thought."

The hotel has created a stylish lounge serving an array of cocktails and other choices of drinks in the company of retro music that will strike a chord with the achievers who want to sit back and enjoy an evening.

Rawat said the effort is to understand the underlying aspiration of this customer who is in the thirties or older, who doesn't quite feel inclined for the bustle of the hip discotheque or the formalness of any of the dining restaurants.

The place has thus been laid out in an informal elegance to offer the customers the choice of holding an informal get together with close friends or business associates or simply unwind after a hard day's work, Rawat said. A business hotel at Hinjewadi has executive lounges aligned with its high-end rooms and suites where the guests can hold informal meetings in the after hours as per a TOI report.

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