Philippines registers growth in Indian arrivals

Lines up travel trade promotions and tactical advertising for India market

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Philippines is the perfect paradise for people seeking adventure, history, culture and white sand beaches. Travellers are flocking to its shores for an experience of effusive Filipino hospitality as evident from the inbound arrival growth figures.

Philippines has registered a surge of 312% in Indian arrivals in December 2010 and 72% in January 2011. India is a big market and everybody wants a share of it which is apparent from the growing presence of national tourism offices, whose numbers have gone up from 7 to 35 in the last eight years. The Indian market is a significant source of arrivals, especially since global tourism groups point to the remarkable growth of India’s outbound tourists which are also in the high-end spending bracket.

As part of their Indian promotion strategy, The Philippines Tourism Marketing Office, India has lined up travel trade promotions and tactical advertising. It is also open to partnering with tour operators and travel agents to promote Philippines. The Philippines Tourism Marketing Office has also organised trade familiarization tours to provide tour operators a first hand experiences of the destination and its diverse tourism products. Philippines boasts of mind-boggling choices for all varieties of consumers from high-end luxury trips to group tours.

Addressing a major concern surrounding flight connectivity, Philippine Airlines has scheduled direct flights from New Delhi to Manila from March 2011. With the direct service, travel time will be shortened to just six-and-a half hour which currently is between 8 to 12 hours with the existing indirect connections.

The Philippines has been vying for the market’s interest for shopping and entertainment. The major attractions places in Philippines are Manila, Cebu, Boracay and Bohol.

Being the capital of Philippines, Manila is considerably known for its large high-end shopping malls, entertainment centers and gaming facilities whereas Cebu an elongated island, filled with the rich history of the country’s past mirrored in heritage buildings and churches, the beaches and islands is a perfect destination for nature-loving couples.

Boracay which is an hour’s flight from Manila, is located approximately 200 km south of the Filipino capital, in the western Visayas region of the Philippines. Boracay is world-renowned as an adventure island ideal for hiking, trekking, caving, mountain climbing, biking, and horseback riding

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