As part of the second phase, RT classification of hotels in Kumarakom will be done. The classifications are based on sustainable management, and socio-cultural, economic and environment responsibility. RT classification will help in bringing about a memorable holiday experience for domestic and international visitors to Kerala. The criteria for classification are developed in line with the global sustainable tourism criteria, said UV Jose, director, Kerala Institute of Travel and Tourism Studies who is also the additional director (planning and projects), Kerala tourism.

In the first phase of the initiative, from 2008 to 2010, Kumarakom had responded well, said Jose. "The basic idea of RT is that tourism should contribute economically, socially and environmentally to the local community. In Kumarakom, the economic aspect was focused, as we felt it was the best way to pass on the message of responsible tourism to the people here," he said.

"Local procurement was done in the first phase. The hotels bought coconut, rice and vegetables from the locals," he said. 13 hotels in Kumarakom was part of the project in the first phase.  "Around 2,000 people benefitted by this and a business of over Rs 40 lakhs was done in two years," said Jose.

Harold Goodwin, director, International Centre for Responsible Tourism (ICRT), UK, launched the responsible tourism classification standards.