The Pacific Asia Travel Association (PATA) will present three hot issues affecting the travel and tourism industry with workshops on ASEAN Economic Community (AEC) 2015, the emerging CIVETS markets, and mTourism. As part of the PTM programme, the workshops will take place on September 25-28 at the SMX Convention Center, Manila, Philippines.

Martin J Craigs, PATA CEO said: "Apart from building business during PTM2012, delegates will be empowered with insights that will help them be better prepared for upcoming marketing and technology opportunities and challenges facing the travel industry in Asia Pacific."

A highlight of the workshop programme is the full-day workshop entitled "Do You Know What You Need to Know - AEC2015? With the formation of the ASEAN Economic Community in 2015, the economies of Southeast Asia will become a single trading bloc with 600 million people and a combined GDP of around US$1.5 trillion. The AEC will offer both opportunities for those who are prepared and threats, for those who are not.

Those businesses already preparing for 2015 will be well placed to take advantage of the 120 million or so visitor arrivals expected in that year. Those less prepared will flounder in an environment of increased competition for both goods and services.

To better understand the opportunities and threats to tourism that will come with the AEC in less than three years' time, PATA is organising a one-day workshop to deliver information that will be vital in understanding the nuances of integrating 10 service economies into a single bloc.

(You need to login first to read complete news).
New User? Register for FREE!
» Back to Travel News