The Pacific Asia Travel Association (PATA) is ready to launch its Adventure Travel and Responsible Tourism Conference and Mart (AT&RTCM) under the theme ‘Social Give Back: Doing Well by Doing Good’, the four-day event brings together people involved in adventure travel and responsible tourism to discuss creating new opportunities for promoting environmental protection and social sustainability within the industry.
Delegates will be able to attend interactive breakout sessions on baby boomers, indigenous tourism and youth travel. Said David Jones, former director general, WYSE Travel Confederation: “Youth travel makes a unique contribution to our shared objective of promoting sustainability and responsible travel. Young people travel to explore, to engage, and to learn. They ‘travel with purpose’ and a respect for the cultures and environments they visit.
Aware, socially concerned and linked to vast social networks, they seek sustainable travel experiences and are early adopters of responsible travel habits. Young travellers are the best ambassadors for tourism destinations and set the travel trends that will define the future shape of our industry. At the AT&RTC Youth Travel session, a panel of leading professionals will explore youth market travel trends and how to create sustainable programmes of excellence to meet the growing demand for new diverse youth travel experiences.”
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