comScore, Inc., a leader in measuring the digital world,has released a study of the online travel industry in India based on data from its comScore Media Metrix service.
As per their press release, the study found that the number of visitors to Travel sites increased 32 percent in the past year to 18.5 million visitors as more Indians turned to the web for their travel needs.
“The online travel category continues to show strong growth in India,” said Kedar Gavane, comScore Director for India. “The convenience of booking trips and locating travel information online continues to appeal to many users, especially among India's young Internet population. As the online travel industry matures it will be important for brands to provide increasing functionality, ease of use and security to its users to effectively compete in this growing market.”
Travel Site Visitation Grows 32 Percent in the Past Year In April 2011, 18.5 million online users age 15 or older visited a Travel site from a home or work location, an increase of 32 percent from the previous year.
Each of the top 10 properties in the category experienced strong growth in the past year. Indian Railways led as the most-visited Travel destination with 8.4 million visitors, an increase of 8 percent from the previous year. Online Travel Agent sites (OTAs) secured the remainder of the top spots in the category. MakeMyTrip reached nearly 3.9 million visitors (up 63 percent), ClearTrip.com with more than 2.1 million visitors (up 80 percent). U.S.-based Expedia Inc. with 1.8 million visitors (up 12 percent).
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