3 star hotels drive 50% bookings online in India within the tariff slab of Rs.1,500 -3,500. The affordable average price point and online availability are the key reasons for travellers opting for this category of hotels as per a report.
While leisure hotels are found to comprise of 56.41% bookings, business hotels fall slightly back at 43.59%. Bangalore is found to be the busiest business travel destination due to more online visibility of hotels from this city followed by Mumbai and Hyderabad. SMEs and individuals clearly outrival corporates in terms of driving these bookings. This is because SMEs are the most price conscious segment and are seeing value in booking online. Also, they get transparent information and better value than the intermediary channels.
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