Up to 1,000 delegates will gather in Beijing, China, next week, for the PATA 60th anniversary celebrations and Annual Conference. The focal point of PATA’s year-long celebrations, it will take place at the China World Hotel from April 9-12, 2011.
Of the 1,000 registered to attend, there are 460 international delegates, 540 local delegates, seven ministers, 35-diplomats and 180 media persons. Together they represent 66-countries and regions, along with more than 400-organisations.
With the theme ‘Building Tourism: Past. Present. Progressive’, the event will recall the contribution PATA has made to Asia Pacific tourism over the past six decades, discuss its role today, and consider how PATA can remain a relevant, member-driven association in the future.
As well as discussing the future direction of PATA, the two-day conference programme will also focus on some of the key challenges facing tourism professionals today. Renowned experts in their field will discuss topics including space tourism, changing demographics, new technology, distribution, responsible tourism and aviation.
Hosted by the China National Tourism Administration and the People’s Government of Beijing Municipality, the event also offers the chance for delegates to enjoy the unique hospitality of the Chinese, as well as explore the phenomenal development that has taken place within the country’s travel and tourism industry.
PATA is very grateful to the incredible generosity of the Chinese hosts, as well as the many partners and sponsors from around the world that have come on board to support this milestone event. This includes international broadcaster CNN, who is providing anchor Richard Quest as a moderator at the event.
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