OTAs focussing on bus bookings as airfares rise

With the aviation industry still experiencing turbulence, the trend is expected to continue in the October-December peak season

Travel News
Travel News

Due to constant airfare hike the destination which are less than 500 km away, pasengers are travelling more by busses instead of taking a flight. Call it cost cutting or the result of soaring air fares, many travellers are switching their modes of transport.

Domestic air fare in India has witnessed a considerable increase of around 30 per cent in the April-June quarter compared with the corresponding period last year. Consequently, bus journeys have become a great alternative, especially for short-haul destinations.

With the aviation industry still experiencing turbulence, the trend is expected to continue in the October-December peak season, say tour operators and online travel portals. To cash in on this trend, travel Web sites are shifting their focus to bus travel bookings.

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