Northstar Travel Media, the leading business-to-business information company serving the travel and meetings industries, has acquired PhoCusWright Inc., the premier global travel, tourism and hospitality research and events business.
PhoCusWright annually produces the acclaimed PhoCusWright Conference, a gathering of global travel industry leaders, visionary thinkers and innovators with the "next big idea." PhoCusWright is the research authority at the intersection of the Internet and the global travel industry, delivering industry-standard B2B and B2C marketplace intelligence through syndicated subscriptions and custom research on market segments, trends and geographies.
PhoCusWright was founded by Philip Wolf in 1994, as the secular shift of online travel sales, marketing and distribution was unfolding. Wolf is an authority on the impact of technology on the travel industry and speaks frequently at events around the world. He will continue as chairman of PhoCusWright Inc. The company becomes a wholly owned subsidiary of Northstar Travel Media LLC.
“After 17 years at the helm,” commented PhoCusWright founder and CEO Philip Wolf, “joining Northstar represents an ideal next step. Integrated smart marketing, targeted investments and more manpower will help us achieve significant new things for our clients.” Terms of the acquisition were not disclosed.
This is the fifth acquisition that Northstar has announced in the last 18 months. Last year the company acquired the Nielsen Travel Group, the Home-Based Travel Agent trade shows, and ProMedia.Travel. Earlier this year, Northstar acquired the assets of the online information site, LuxuryTravel 360.
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