NYC & Company promoting New York City will conduct a two city sales mission in India in September 2010. The sales mission will be held in conjunction with the mission of US Travel Association (USTA) in Mumbai on September 6 & 7, 2010 and New Delhi on September 8 & 9, 2010.

Last year New York recorded 1, 53,000 Indian visitors, a dip of 10 per cent compared to the figure of 1, 70,000 Indian visitors in 2008.