The Ministry of Tourism, India has named Possible Worldwide, an interactive marketing agency to revamp its official website Atithi Devo Bhava. The website will be the first interface that will give a glimpse of India to guests and travellers across the country and the globe.

Atithi.org.in is a pioneer initiative by the Ministry of Tourism, Government of India that will help boost tourism in India. The refreshed site will have a section displaying testimonials, with an option to read and write reviews which will make for quite an attraction. It will allow visitors to choose from a pre-determined set of images showcasing Indias history while navigating through the site and with just a simple display the chosen image as a background.

There will also be a section dedicated to TVC’s and other relevant events and seminars attended by the brand ambassador in support of AtithiDevoBhavah.