While the holy town of Mathura attracts hundreds and thousand of pilgrims every year, the city has several other facets to it, and craves for many facilities. Be it public transport, roads, water supply, pollution or employment, the city lacks the basics needed to turn this sole temple town in West UP into a tourist destination.

Even the otherwise famous 'peda' is yet to be marketed properly. "It is its inherent quality that attracts people. Otherwise, there has been no effort by government to market the product," says Rakesh Singh, a sweetmeat seller in Mathura.

A hub of foreign tourists, the city doesn't have an airport yet. Though civil aviation minister Ajit Singh had suggested Mathura's name for the site of a new green field international airport to UP CM Akhilesh Yadav, the plan is yet to take off. Tourists flocking the city, instead, take the Yamuna Expressway route to reach Delhi.

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