Many European countries are betting on travel and tourism to stave off the effects of the economic gloom. For the 27-member European Union (EU), travel and tourism is the third largest economic driver and contributes one-fifth to gross domestic product (GDP), according to the European Commission’s tourism policy development unit.
Though the travel trend has remained positive for the continent, the growth in travel to and from it has slowed. With Asia becoming the prime driver in the growth of global tourism, European countries as well as other tourism dependent economies are vying for visitors from China, India and Japan.
Apart from Portugal, in the last 12 months, Monaco, New Zealand, South Africa, China, the Philippines, Brazil, Ethiopia and Egypt have been trying to strengthen their ties with India to promote tourism. Even non-European countries, which depend on travellers from Europe and America, are seeking a share of India’s outbound travellers.
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