Maldives, has been looking  at India as one of its key markets to enhance tourism. Now they are planning to launch a direct flight to Mumbai which would start from November 15. This was confirmed by Maldives Tourism, Arts and Culture Minister Ahmed Adeeb Abdul Gafoor.

Currently, Maldivian Airlines fly to Thiruanatapuram five times a week. Maldives, which is globally positioned as a luxury destination, is still working on its India marketing strategy. Economically, Asia is on the rise, especially India and China.

This project will also be an initiative working on the strategy to position Maldives for Indian Tourists though there is planning to cater to upper middle class, luxury segment and youth,

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