MakeMyTrip has launched a new B2B affiliate programme in an effort to strengthen its position in the travel space.

This programme comes under two categories, B2B tie-up and priority partner programme. The B2B tie-up offers MakeMyTrip's portfolio of holiday and suite of holiday products.

On the other hand, the priority partner programme is the next level of association with MakeMyTrip. This fee-based model offers a host of exclusive services to B2B partners, enabling them to collaborate with a leading industry player and enhance their business and holiday sales.

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