MakeMyTrip has launched Apnaagent.com, a new B2B platform dedicated to strengthening relationships with existing partners. A pioneer in online travel, MakeMytrip is aggressively looking at expanding its B2B channel with the launch of this platform. Apnaagent is a separate entity established with the sole objective of engaging with MakeMyTrip’s valued partners.

Talking about this new initiative, Amit Saberwal, Senior Vice President & Head Channel Distribution, said, “We created Apnaagent.com in order to provide agents with easy access to exclusive partnership benefits, tie-up with India’s leading travel portal and provide them with exclusively designed benefits. This new platform will also help us cater to the needs of the growing number of smaller agents that we are working with. In a span of eight years MakeMyTrip has garnered a wealth of experience and respect in the travel industry, and this success is in no small part due to the diligence and efforts of our partners. Our goal is to provide them with the tools they need in order to be successful.”

The objective of launching this platform is to increase reach and widen customer base through increasing penetration with the help of ApnaAgent partners. With the wide network of this platform MakeMyTrip will be able offer their products to a larger number of cash customers in smaller towns as well. ApnaAgent offers a specialized team that acquires better deals from vendors, thus ensuring exclusive offers for agent’s customers. The reason behind creating a separate brand and specialized team is to ensure that we give undivided focus individually to B2B platform and not look at it as just another profitable LOB of MakeMyTrip India Pvt. Ltd. Registered agents with ApnaAgent’s agents receive valuable assistance from a team of technology and business experts who are dedicated to serve the needs of the travel industry. Equipped with the sound backing of the latest in technology, Apnaagent aims at diversifying the B2B segment of MakeMyTrip. With 3000 agents already registered with Apnaagent, the target is to be associated with 12000 agents across the country by the end of this financial year; thereby contributing to the integrated growth of the online travel industry.