MakeMyTrip completed its acquisition of the entire equity interest in a group of companies comprising the EasyToBook.com Group ("ETB"). MakeMyTrip purchased shares from the existing shareholders of ETB and invested a further amount into ETB. The total purchase consideration and investment in ETB is approximately USD 5 million.
Established in 2004, ETB primarily operates through the website www.easytobook.com and offers its customers online hotel reservations in Europe, North America and other key global travel destinations. The company has unique front-end web design capabilities and has developed proprietary technologies for powering affiliate travel websites as well as dynamic shopping of various travel products. The company is headquartered in Amsterdam, Netherlands with a technology development team based in Herzliya, Israel.
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