A new Ad commercial for Madhya Pradesh (MP) Tourism created by Ogilvy & Mather will hit TV screens sometime in early April 2013.
Set against the festival of Holi, the ad shows tourists being welcomed by young locals with a splash of the traditional coloured powder and water. As the colours reach the tourists, they morph into the key tourist attractions of Madhya Pradesh - Kanha's tigers, Khajuraho's famous sculptures, Mandu's Jahaz Mahal, Sanchi Stupa and Ujjain's Mahakal Aarti - in slow motion. The intent is to convey that Madhya Pradesh has several tourist attractions, thanks to its wild life, culture and heritage.
Abhijit Avasthi, national creative director, Ogilvy & Mather, said, “MP Tourism ads have enjoyed a tremendous popular appeal in the past. From its artistic execution to touching the pulse of millions of Indians, we had to come up with another stunning ad in the series of unique MP Tourism ads and that’s what we did.”
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