Michelin, the world’s leading automotive tyre manufacturer, today announced the launch of their flagship Green Guide series in India. The launch of the Chennai and Tamil Nadu Green Guide edition is a first in the series, encouraging travelers from across the world to explore the rich heritage and culture of diverse India. The MICHELIN Green Guide launch is a testimony of Michelin’s longtime commitment to enhance mobility in India, not only by offering the world’s best tyres to Indian customers, but also by introducing Green Guides to India providing information that will help users explore and be mobile adding to the overall travel experience in the country.
“At Michelin, our core mission is to enhance mobility around the world not only through innovative Michelin tyres, but also through our flagship mobility assets such as the Green Guide. We are excited to bring our Green Guides to India, starting with Tamil Nadu & Chennai editions. With this launch, we aim to promote and improve travel experience in Tamil Nadu by making it safer and more enjoyable for travelers from all over India and also from overseas”, said Prashant Prabhu, President, Michelin Group Africa, India and Middle East.
“India is a unique travel destination that offers travelers a rich mix of culture and history across a broad spectrum of remarkable destinations from both coasts to the Himalayas. We hope that with Green Guide coming to India, we can contribute to nation's burgeoning tourism industry” he added.
The first MICHELIN Green Guide on Chennai & Tamil Nadu offers a detailed array of insider tips and local information that helps visitors to become immersed in this region. While using the Green Guide travelers will get details on diverse aspects of the region - the people, the history, culinary traditions, cultural conducts and many other authentic experiences.
The internationally acclaimed Michelin star rating system allows travelers to see at a glance a destination’s most outstanding attractions.
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