Noida-Greater Noida Expressway will soon gain the distinction of hosting a slew of luxury hotel projects, apart from the innumerable residential, institutional and IT-ITeS projects already in place. 

The success of Formula 1 event, held for the first time in India in Greater Noida, has brought attention to Noida-Greater Noida Expressway , which is set to gain a chain of top-end hotels. Recently , Starwood, a US-based hotel chain, which was looking for a site for its ultra-luxury brand, St Regis, has ended its search in Noida. 

If things go according to plan, Noida-Greater Noida Expressway will see St Regis property with 200 rooms by 2015. The hotel is also planning to set shop in Mumbai and Goa. There are 27 St Regis Hotels around the world. The 28th St Regis Hotels will be in Noida (on the expressway). 

The demand and need for such luxury hotels is good mainly because of the movement of people on this stretch. Now that the 165 km long Yamuna Expressway, connecting Delhi to Agra, is all set to be inaugurated this month, the area will undergo a sea change as the tempo of commercial and residential development is bound to shoot up as per a report in ET by Abhigyan.

Keeping this in mind, Noida Authority allotted land for 14 5-star hotels along the expressway in Sectors 96, 97, 98, 105 and 124. On the direction of the Supreme Court, Noida Authority has charged Rs 70,000 per sq metre against the earlier allotment price of Rs 700 per sq metre. Already, six out of the 14 developers have deposited the amount and taken possession of their plots. 

Some of the names here are Clarkston Hotels Pvt Ltd (a joint venture of Supertech and Gaursons Ltd ), East Coast Star Hotel Pvt Ltd, Somap Hotels Pvt Ltd, Minor Hotels Pvt Ltd, Metravend Management Ltd and Saamag Royal Hospitality Pvt Ltd. Clarkston Hotels has been given land in Sector 98 on Noida Expressway. 

According to a report, out of the 1,02,438 branded hotel rooms planned to come up in India by 2015-16 , around 15.5% are for luxury-super luxury chains and 29.5% in other upscale bands. The reason that these hotels are looking at Noida-Greater Noida Expressway as a perfect destination is because of the low availability of land in New Delhi and permission for mixed land use in projects on the expressway. 

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