Langham Hospitality Group is set to make 'new friends' as it launches a booking service which allows users of Facebook to directly reserve rooms via the company's fan page on the social networking website. 

As per the press release, the special offers on the fan page links directly to the group's real-time reservations page. Facebook fans will be able to check availability and instantly book the rooms of their choice. The new service forms part of Langham Hospitality Group's strategy to offer innovative travel technology tools and leverage the power of social networks.

Sean Seah, Director of E-Commerce at Langham Hospitality said: "The full power of the social media world has yet to be unlocked by the travel industry. Linking the ability to reserve our hotels via Facebook, the world's most powerful social networking website, is a natural extension of our services in a world that's constantly connected."

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