Kuoni India is bringing the leisure travel business under a single brand. The new identity, developed with the support of creative agency TBWA, will be KuoniSOTC. 

It is their first major rebranding effort in 16 years since the Switzerland-based company entered India through the purchase of SOTC. The new name, written in blue and red colours and wrapped in a single block, will sport the tagline 'We are for holidays'.

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