The seven-year old Kuala Lumpur Convention Centre (the Centre) continues to record healthy growth with all business segments exceeding their targets despite global economic conditions that have overshadowed much of 2012, in particular in Europe and the USA. From 1 January to 31 October 2012, the Centre hosted 1,258 events, a 15% increase from the 1,097 held in the previous corresponding period, and served 1.37 million delegates and visitors. 

Among the more notable events were:

• the Royal Australasian College of Surgeons 81^st Annual Scientific Congress in May which saw 1,250 delegates come together over five days making this the largest multi-disciplinary surgical meeting;
• 25^th World Gas Conference 2012 in June where over 8,000 delegates filled the Centre’s entire 22,659 sqm of function space, including a new 2,600 sqm marquee known as Hall 6; and
• 3,000 lung experts converged at the Centre just two weeks ago for the 43rd Union World Conference on Lung Health for knowledge exchange on the latest know-how in local and regional health sectors, particularly in respiratory health. The five-day conference generated an estimated USD14.1 million (€11.1 billion) in economic impact. 

On the marketing front, the Centre’s website was given a major make-over driven by the advancements in design technology and the need to “think forward and push boundaries”.  The results were equally rewarding. A visually-stimulating, content rich and user-friendly site offering key information on the Centre, its range of products and services as well as an in-depth take on the destination took the industry by storm in August.  A mobile website launched recently further expands the reach to smart phone users so www.klccconventioncentre.com can be accessed anytime, anywhere. This was on top of the Wi-Fi upgrade of 40MB that is offered on a complimentary basis to guests so they remain ‘connected’ even during meetings! 

And the Centre was the proud recipient of several more awards with the MICE Report Awards 2012 for ‘Best Convention Centre in Asia’, ‘Gold’ in Meetings Industry Marketing Awards (MIMA) 2012 for ‘Best Print Advertising Campaign’ for her Batik Sarong Tie-Up Campaign and the Chaîne des Rôtisseurs Malaysia Chapter’s inaugural ‘Dato Lau Foo Sun Excellence in Dining Award’ for excellence in culinary experience. The Batik Sarong Tie-up Campaign also made the finalists’ list in the International Congress and Convention Association’s (ICCA) ‘Best Marketing Award 2012’. 

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