Keys Hotels, a brand of Berggruen Hotels Pvt. Ltd, today formally announce the launch of their asset light vertical, wherein they will seek to partner and leverage their strong expertise with existing/new hotels via management contracts, in order to deliver’ a world-class hospitality experience to travelers, in addition to their fully-owned green-field hotel projects. 

On successfully establishing their presence with 10 existing hotels, with their own properties in Trivandrum, Ludhiana and Bangalore, and operating hotels for owner partners in Lonavala, Mahabaleshwar, Chennai, Mumbai and Ahmedabad, Keys Hotels now looks forward to further establish their footprint across the country through management contracts, with the formal launch of their asset light vertical. 

Apart from developing its own 8 additional assets, Berggruen Hotels has embarked on an asset light model of managing hotels in the three and four star category for hotel owners across India.  Commenting on the formal launch, Sanjay Sethi, Managing Director and CEO, Berggruen Hotels stated, “We expect to leverage our strong domain knowledge, highly acceptable and efficient product concept, distribution channels, reservation systems and our robust employee talent pool to create and develop value for owners that entrust their hotels in our able hands. The continuously growing visibility of the Keys Brand and the network created by our own hotels will give confidence to owners who are looking for a committed hotel management company to efficiently manage their hotels and optimize return on their investment”.