Keys Hotels, the mid-market brand of Berggruen Hotels, has expanded its boundaries by signing 6 new properties in Mumbai, Pune, Amritsar, Goa, Alibaug and Noida and is actively pursuing more opportunities across the country.
The number of existing and under development Keys hotels have reached a total of 27 properties with 13 owned and 14 managed hotels.
The 6 new Keys hotels that have been added to the Keys portfolio are Keys Hotel Rosewood – Mumbai, Keys Hotel Cypress – Pune, Keys Hotel City Park – Amritsar, Keys Resort Ronil – Goa, Keys Resort Albertsville, -Alibaug and Keys Hotel Ajnara – Noida.
On successfully establishing their presence across the country, Mr. Sanjay Sethi, Managing Director and CEO, Berggruen Hotels stated, “We are proud to announce the addition of 6 new properties to the Keys portfolio, with the recent signing of management contracts. We expect to leverage our strong domain knowledge, widely appreciated and efficient product concept, distribution channels, reservation systems and our robust employee talent pool to create and develop value for owners that entrust their hotels in our able hands.”
“We will continue to tap into a growing market of savvy travellers seeking good value for money and stylish surrounds, delivered by a strong management team who are experienced and at the leading edge of thinking in the hospitality market. The surge in the asset light portfolio is a result of robust performances in existing hotels and increased confidence in the Keys brand and team,” he added.
The Keys Hotel brand is quickly establishing itself as a hotel of choice for today’s traveler and is an exciting hotel concept. The hotels, resorts and service apartments have been designed based on customer feedback. Even before the first brick was laid, Keys hotels carried out a survey across the country, taking a feedback from travellers regarding their needs. This research was then given as a brief to the architect and the operations team to design the hotels. Every brand standard, product design and operating process has been designed to create value for the customer and ensure comfort, convenience and efficiency.
The decades of experience in the hospitality industry has helped the senior management imbibe and practice high quality customer focus. This focus is filtered down to the youngest of colleagues and manifests itself in high quality hospitality extended to all guests. The Company has recently upped its target of hotels by 2015 -16 to 50 from the earlier target of 42
It is essential to our success as a hotel, our role in corporate responsibility, and our collective well-being as a planet. At Key’s it’s not just about using less water but conserving, recycling and saving at large. This is done by monitoring our use of natural resources, educating and enlightening staff and inviting guest to participate in the effort”.
- An environmental impact and assessment study is conducted at the project stage, which lays the foundation for sound environmental practices at the operating level.
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