S Harikishore on Monday took charge as the director of the Kerala tourism department. The 2008-batch IAS officer is also the director of Scheduled Tribes Development Department.

Harikishore had earlier served as the District Tourism Promotion Council secretary in Wayanad. He said his priority in the new role would be to improve the marketing of Kerala tourism.

"God's Own Country is all about selling an experience. I need about three months to study and understand the kind of experience we are trying to market. Be it responsible tourism or adventure tourism, I would really like to market the state to different kind of people," he said.

At Wayanad, Harikishore has rolled out adventure activities such as zorbing and water cycling and said he would be "looking forward to developing new products to drive the industry."

(You need to login first to read complete news).
New User? Register for FREE!
» Back to Travel News